Relationships and impacts of perceived CSR, service quality, customer satisfaction and consumer rights awareness

• المؤلفون الرئيسيون: Bello, Kamarudeen Babatunde, Ahmad Jusoh, Ahmad Jusoh, Md. Nor, Khalil
• التنسيق: مقال
• منشور في: Emerald Group Publishing Ltd. 2020
• الموضوعات: HB Economic Theory
• الوصول للمادة أونلاين: http://eprints.utm.my/id/eprint/91413/; http://dx.doi.org/10.1108/SRJ-01-2020-0010

Purpose: The purpose of this paper is threefold: first, to examine the effects of perceived corporate social responsibility (CSR) on service quality, satisfaction and repurchase intention; second, to investigate the mediating (unique and serial) effects of service quality and satisfaction; and third...