Measuring post-purchase regret and impulse buying in online shopping experience from cognitive dissonance theory perspective

• 主要な著者: Md. Lazim, Nur Adibah, Sulaiman, Zuraidah, Zakuan, Norhayati, Mas’od, Adaviah, Thoo, Ai Chin, Awang, Siti Rahmah
• フォーマット: Conference or Workshop Item
• 出版事項: 2020
• 主題: HF Commerce
• オンライン･アクセス: http://eprints.utm.my/id/eprint/91094/; http://dx.doi.org/10.1109/ICIM49319.2020.244662

This study adopted the Cognitive Dissonance Theory (CDT) to investigate the effects of internal and external factors on consumers' shopping behaviour, as well as to explore how consumers overcome post-purchase regret of online impulse buying. Data were gathered from 422 respondents via online q...