Corporate social responsibility, brand equity, and shareholder value: theoretical and conceptual perspectives

• 主要な著者: Chaudhry, A. A., Ramakrishnan, S. A. L.
• フォーマット: 論文
• 言語: English
• 出版事項: Blue Eyes Intelligence Engineering and Sciences Publication 2019
• 主題: HF Commerce
• オンライン･アクセス: http://eprints.utm.my/id/eprint/89942/1/AsimAliChaudhry2019_CorporateSocialResponsibility.pdf; http://eprints.utm.my/id/eprint/89942/; https://dx.doi.org/10.35940/ijrte.B1006.0982S919

From the last many years, researchers, administrators, and educators consistently paying attention to corporate social responsibility. However, no study analyses the association between corporate social responsibility, brand equity, and shareholder value. The objective of this research paper is to p...