Inward export performance and export marketing strategy in service industry: review and a conceptual framework
The globalization of the marketplace in recent years has made it vital for firms to look for opportunities beyond domestic markets, not only for growth but also to survive. Despite the remarkable growth of service exports and the contributions of the service sector to the global economy, there is sc...
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主要な著者: | , |
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フォーマット: | 論文 |
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IDOSI Publications
2017
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オンライン・アクセス: | http://eprints.utm.my/id/eprint/86769/ |
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