A competitive analysis and formulation of strategy of university spin off company

• المؤلفون الرئيسيون: Maisyaroh, A., Sutopo, W., Yuniaristanto, Yuniaristanto, Rasli, A. M.
• التنسيق: مقال
• منشور في: American Scientific Publishers 2017
• الموضوعات: HD28 Management. Industrial Management
• الوصول للمادة أونلاين: http://eprints.utm.my/id/eprint/75215/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-85032974803&doi=10.1166%2fasl.2017.9946&partnerID=40&md5=70f957a5354060888a1feceaa012bb7d

A company is required to develop core competencies through the understanding of its competitive advantage to survive in a business environment. Identifying opportunities for competitive advantage requires an understanding of industry competition. A company need to assess the level of competition and...