Attitudinal factors affecting viral advertising pass-on behaviour of online consumers in food industry

• 主要な著者: Salleh, N. M., Ariff, M. S. M., Zakuan, N., Sulaiman, Z., Saman, M. Z. M.
• フォーマット: Conference or Workshop Item
• 出版事項: Institute of Physics Publishing 2016
• 主題: HD28 Management. Industrial Management
• オンライン･アクセス: http://eprints.utm.my/id/eprint/73242/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-84977261375&doi=10.1088%2f1757-899X%2f131%2f1%2f012013&partnerID=40&md5=84e543cd06fd305b0f3bb95a3df293ac

The increase number of active users of social media, especially Facebook, stimulates viral advertising behaviour among them, thus attracting e-marketers to focus on viral advertising in promoting their products. In global market, use of Facebook platform indicated that food services/restaurant of fo...