Does higher education service quality effect student satisfaction, image and loyalty?: a study of international students in Malaysian public universities

• المؤلفون الرئيسيون: Ali, F., Zhou, Y., Hussain, K., Nair, P. K., Ragavan, N. A.
• التنسيق: مقال
• منشور في: Emerald Group Publishing Ltd. 2016
• الموضوعات: T Technology (General)
• الوصول للمادة أونلاين: http://eprints.utm.my/id/eprint/71644/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-84954438896&doi=10.1108%2fQAE-02-2014-0008&partnerID=40&md5=148099e630866869f72d7a72e027090e

Purpose – The purpose of this study is to investigate the effect of Malaysian public universities’ service quality on international student satisfaction, institutional image and loyalty. Design/methodology/approach – A total number of 400 questionnaires were distributed to international students, se...