Non-muslim consumers’ halal food product acceptance model

• المؤلفون الرئيسيون: Wibowo, Mas Wahyu, Sheikh Ahmad, Fauziah
• التنسيق: Conference or Workshop Item
• منشور في: 2015
• الموضوعات: BP Islam. Bahaism. Theosophy, etc
• الوصول للمادة أونلاين: http://eprints.utm.my/id/eprint/60784/; http://dx.doi.org/10.1016/S2212-5671(16)30125-3

This study aims to propose conceptually the model of Halal product acceptance by the non-Muslim consumers. The model is proposed by reviewing consumer behaviour theories, such as theory of planned behaviour (TPB), the Triandis model (TRIANM), and Halal product acceptance model for the religious soci...