The moderation effect of governmental policies on hybrid car purchase intention

• 主要な著者: Thoo, Ai Chin, Kooi, Chung Leng, Abdul Hamid, Abu Bakar, Zhang, Dawei
• フォーマット: Conference or Workshop Item
• 出版事項: 2015
• 主題: HD28 Management. Industrial Management
• オンライン･アクセス: http://eprints.utm.my/id/eprint/60683/; https://www.researchgate.net/publication/277952578_The_Moderation_Effect_of_Governmental_Policies_on_Hybrid_Car_Purchase_Intention

Malaysia continues to face environmental problems caused by rapid development and urbanization. The environmental issues have induced automotive industries to produce more environmental friendly vehicle that will reduce the damage to the ecosystem. The objective of this study is to examine the relat...