Consumers perception, purchase intention and actual purchase behavior of organic food products

• Main Authors: Chiew, Shi Wee, Md. Ariff, Mohd. Shoki, Mohmad Zakwan @ Zakuan, Norhayati, Mohd. Tajudin, Muhammad Naquib, Ismail, Khalid, Ishak, Nawawi
• Format: Article
• Published: Society of Interdisciplinary Business Research 2014
• Subjects: HD Industries. Land use. Labor; HF Commerce
• Online Access: http://eprints.utm.my/id/eprint/59666/

The green concept and the developing of organic food are still in the infant stage in Malaysia. Therefore, there is a need to gain knowledge about the consumer’s behavior towards organic food products. Specifically, this study attempts to examine consumer’s perception, purchase intentions and actual...