Brand personality, brand loyalty and brand quality rating in the contact lens perspective

• 主要な著者: Yeoh, Jo Ling, Md. Ariff, Mohd. Shoki, Mohmad Zakwan @ Zakuan, Norhayati, Mohd. Tajudin, Muhammad Naquib, Ishak, Nawawi, Ismail, Khalid
• フォーマット: 論文
• 出版事項: Society of Interdisciplinary Business Research 2014
• 主題: HD28 Management. Industrial Management
• オンライン･アクセス: http://eprints.utm.my/id/eprint/59640/

Contact lenses provide the best visual ergonomics after eye glasses. More than 5 million Malaysians wear some type of contact lenses and many of these individuals take into consideration the brand that is associated with the product. This paper seeks to determine the interrelationship between brand...