Brand personality, brand loyalty and brand quality rating in the contact lens perspective

• Main Authors: Yeoh, Jo Ling, Md. Ariff, Mohd. Shoki, Mohmad Zakwan @ Zakuan, Norhayati, Mohd. Tajudin, Muhammad Naquib, Ishak, Nawawi, Ismail, Khalid
• 格式: Article
• 出版: Society of Interdisciplinary Business Research 2014
• 主題: HD28 Management. Industrial Management
• 在線閱讀: http://eprints.utm.my/id/eprint/59640/

Contact lenses provide the best visual ergonomics after eye glasses. More than 5 million Malaysians wear some type of contact lenses and many of these individuals take into consideration the brand that is associated with the product. This paper seeks to determine the interrelationship between brand...