Building trustworthy e-Commerce wesite

• المؤلف الرئيسي: Che Hussin, Ab. Razak
• التنسيق: مقال
• اللغة: English
• منشور في: 2007
• الموضوعات: HF Commerce
• الوصول للمادة أونلاين: http://eprints.utm.my/id/eprint/4164/1/TrustworthyEC_FinalSubmit.pdf; http://eprints.utm.my/id/eprint/4164/

The process of building consumer trust in E-Commerce is based on the presence of trust features or trust attributes in the websites. Consumer may examine e-Commerce websites for the existence of trust attributes. However, to date, which trust attributes contribute to the website’s trustworthiness...