Adoption of internet banking: theory of the diffusion of innovation

• Main Authors: Md. Nor, Khalil, Pearson, J. Michael, Ahmad, Altaf
• 格式: Article
• 语言: English
• 出版: Univeriti Utara Malaysia 2010
• 主题: HG Finance
• 在线阅读: http://eprints.utm.my/id/eprint/37065/2/60-adoption-of-internet-banking-theory-of-the-diffusion-of-innovation; http://eprints.utm.my/id/eprint/37065/; http://ijms.uum.edu.my/index.php/previous-issues/viewdownload/10-ijms-vol-17-no-1-june-2010/60-adoption-of-internet-banking-theory-of-the-diffusion-of-innovation

The innovation diffusion theory (IDT) could be considered as one of the earliest theories that attempts to explore factors that influence an individual to adopt an innovation or a new technology. The theory suggests five key beliefs that influence the adoption of any innovation: relative advantage,...