Assimilating entrepreneurial orientation and market orientation dimensions in the context of women-owned small and medium sized businesses

• 主要な著者: Mohd. Osman, Mohd. Hassan, Sheikh Ahmad, Fauziah, Rashid, Muhammad Amir, Hussain, Ghulam
• フォーマット: 論文
• 出版事項: Academic Journals 2011
• 主題: HD28 Management. Industrial Management
• オンライン･アクセス: http://eprints.utm.my/id/eprint/28886/; https://academicjournals.org/journal/AJBM/article-abstract/F51006624806

Contemporary research exemplifies that an investment in employing an entrepreneurial orientation (EO) and market orientation (MO) strategies will assist small and medium sized businesses owned by women (WSMBs) in gaining success not only in short-term but over the longer period of time as well. Desp...