Brand culture: its antecedents and relationship to SME brand performance
The study develops and empirically tests a model of the antecedents of brand culture and its effects of on brand performance in Malaysian small and medium-sized enterprises (SMEs). Objective: In this study, three research questions are addressed: (1) What effects do organizational internal factors (...
Saved in:
Main Authors: | , |
---|---|
格式: | Article |
語言: | English |
出版: |
Iwnest Publisher
2015
|
主題: | |
在線閱讀: | http://eprints.uthm.edu.my/5318/1/AJ%202017%20%28764%29.pdf http://eprints.uthm.edu.my/5318/ |
標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|