Cost Leadership in Marketing
In the marketing world, there are several kinds of strategies. One of the most important strategy is the cost leadership strategy, this strategy described pursues competitive advantage of the company based on lower price or differentiation or aim. That strategy works by increasing the efficiency of...
保存先:
| 主要な著者: | , , , |
|---|---|
| フォーマット: | Book Section |
| 言語: | English |
| 出版事項: |
Penerbit UTHM
2020
|
| 主題: | |
| オンライン･アクセス: | http://eprints.uthm.edu.my/1859/1/Chapter%2010%20Cost%20Leadership%20in%20Marketing.pdf http://eprints.uthm.edu.my/1859/ |
| タグ: |
タグ追加
タグなし, このレコードへの初めてのタグを付けませんか!
|
| 要約: | In the marketing world, there are several kinds of strategies. One of the most important strategy is the cost leadership strategy, this strategy described pursues competitive advantage of the company based on lower price or differentiation or aim. That strategy works by increasing the efficiency of the production and at the same time decreasing the production cost. (Hilman & Kaliappen, 2014). |
|---|