Customers Co-Creation Intention: The Mediating Role Of Customer Brand Engagement On Social Media In Fashion Retail
Social media has become an important channel for marketing activities shaping customer brand engagement (CBE) and interactions. Empowered by the rise of social media, customers are no longer a ‘passive audience’ but ‘active co-producers’ who engage in behaviours that strengthen their relationship...
Saved in:
主要作者: | |
---|---|
格式: | Thesis |
語言: | English |
出版: |
2022
|
主題: | |
在線閱讀: | http://eprints.usm.my/59546/1/24%20Pages%20from%20KESMAT%20MOHAMED%20EL%20SAYED%20ABDELAZIZ.pdf http://eprints.usm.my/59546/ |
標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|