Customers Co-Creation Intention: The Mediating Role Of Customer Brand Engagement On Social Media In Fashion Retail
Social media has become an important channel for marketing activities shaping customer brand engagement (CBE) and interactions. Empowered by the rise of social media, customers are no longer a ‘passive audience’ but ‘active co-producers’ who engage in behaviours that strengthen their relationship...
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| 第一著者: | |
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| フォーマット: | 学位論文 |
| 言語: | English |
| 出版事項: |
2022
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| 主題: | |
| オンライン･アクセス: | http://eprints.usm.my/59546/1/24%20Pages%20from%20KESMAT%20MOHAMED%20EL%20SAYED%20ABDELAZIZ.pdf http://eprints.usm.my/59546/ |
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