Third Party Logistics Service Quality And The Moderating Role Of Switching Costs Between Customer Satisfaction And Behavioural Loyalty

• 主要作者: Chin, Sze Hui
• 格式: Thesis
• 語言: English
• 出版: 2014
• 主題: HD28-70 Management. Industrial Management
• 在線閱讀: http://eprints.usm.my/46390/1/Chin%20Sze%20Hui24.pdf; http://eprints.usm.my/46390/

A multitude of companies has already identified the need to create a loyal customer base and acknowledged maintaining existing customers and extending businesses with them are significantly less expensive than acquiring new customers. Therefore this thesis describes the development of a conceptual m...