Investigating Consumer S Sophistication, Cynicism And Efficacy On Emotion-Based Political Brand Equity Using Anes Panel Data : Moderating Role Of Partisanship
Utilising secondary data from American National Election Studies, namely the 2008-2009 panel study, this research aims to test the direct and indirect relationships between consumer‘s political sophistication and emotion-based political brand equity, and thereby emotion-based political brand equity...
Saved in:
主要作者: | |
---|---|
格式: | Thesis |
语言: | English |
出版: |
2017
|
主题: | |
在线阅读: | http://eprints.usm.my/45349/1/ASAAD%20HASAN%20ALMOHAMMAD.pdf http://eprints.usm.my/45349/ |
标签: |
添加标签
没有标签, 成为第一个标记此记录!
|