Investigating Consumer S Sophistication, Cynicism And Efficacy On Emotion-Based Political Brand Equity Using Anes Panel Data : Moderating Role Of Partisanship
Utilising secondary data from American National Election Studies, namely the 2008-2009 panel study, this research aims to test the direct and indirect relationships between consumer‘s political sophistication and emotion-based political brand equity, and thereby emotion-based political brand equity...
保存先:
第一著者: | |
---|---|
フォーマット: | 学位論文 |
言語: | English |
出版事項: |
2017
|
主題: | |
オンライン・アクセス: | http://eprints.usm.my/45349/1/ASAAD%20HASAN%20ALMOHAMMAD.pdf http://eprints.usm.my/45349/ |
タグ: |
タグ追加
タグなし, このレコードへの初めてのタグを付けませんか!
|