The Impact Of Website Characteristics On Website Stickness : A Moderated-Mediation Model Of Trust
In this current competitive digital economy, website stickiness has emerged as a much coveted element among online retailers. The interface design and personality aspects of a website are believed to have an impact on website stickiness. However, trust is believed to play a very crucial role in the...
Saved in:
主要作者: | |
---|---|
格式: | Thesis |
语言: | English |
出版: |
2012
|
主题: | |
在线阅读: | http://eprints.usm.my/44814/1/JASMINE%20YEAP%20AI%20LEEN.pdf http://eprints.usm.my/44814/ |
标签: |
添加标签
没有标签, 成为第一个标记此记录!
|