In-Game Advertising: The Effects Of Telepresence On The Attitude And Purchase Intention
This study investigates the mediation impact of attitude towards telepresence on the relationship between telepresence and users’ intentions to revisit computer games and their intention to purchase advertised product brand within the game played. Moderating effect of users’ experiences on relations...
Saved in:
主要作者: | |
---|---|
格式: | Thesis |
语言: | English |
出版: |
2011
|
主题: | |
在线阅读: | http://eprints.usm.my/43532/1/ZUHAL%20HUSSEIN.pdf http://eprints.usm.my/43532/ |
标签: |
添加标签
没有标签, 成为第一个标记此记录!
|