In-Game Advertising: The Effects Of Telepresence On The Attitude And Purchase Intention
This study investigates the mediation impact of attitude towards telepresence on the relationship between telepresence and users’ intentions to revisit computer games and their intention to purchase advertised product brand within the game played. Moderating effect of users’ experiences on relations...
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| 第一著者: | |
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| フォーマット: | 学位論文 |
| 言語: | English |
| 出版事項: |
2011
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| 主題: | |
| オンライン･アクセス: | http://eprints.usm.my/43532/1/ZUHAL%20HUSSEIN.pdf http://eprints.usm.my/43532/ |
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