Understanding South Korea's Poor Nation Brand Image: A Content Analysis Of Two Leading German Print News Media, 1948–2013
Despite the spectacular rise of South Korea's economy, the West continues to perceive it as an underdeveloped nation. To ferret out the macrohistorical causes of this perception, we perform a content analysis of Korea-related articles since 1948 in two leading German news weeklies. We find t...
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| 格式: | Article |
| 語言: | English |
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Penerbit Universiti Sains Malaysia (USM Press)
2015
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| 在線閱讀: | http://eprints.usm.my/40868/1/IJAPS-111-2015-Art.-5-115-1351.pdf http://eprints.usm.my/40868/ http://ijaps.usm.my/wp-content/uploads/2015/01/IJAPS-111-2015-Art.-5-115-1351.pdf |
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