Brand Personality Scale: How Do Indian Consumers Interpret The Personality Dimensions?
With brands assuming an important and all-encompassing position in the marketplace today and with the excessive proliferation of me-too products, marketers have recognised the need to create a distinct personality for a brand so that it stands adequately differentiated in the market. This study t...
Saved in:
Main Authors: | , , |
---|---|
格式: | Article |
语言: | English |
出版: |
Asian Academy of Management (AAM)
2015
|
主题: | |
在线阅读: | http://eprints.usm.my/36631/1/Art_2_%281%29_%2827-47%29.pdf http://eprints.usm.my/36631/ http://web.usm.my/aamj/20012015/Art%202%20(1)%20(27-47).pdf |
标签: |
添加标签
没有标签, 成为第一个标记此记录!
|