B. Kim, R. (2014). Chinese Consumers' Brand Loyalty For Consumer Products: Importance Of Brand Personality As Major Antecedent Of Brand Loyalty. Asian Academy of Management (AAM).
Chicago Style CitationB. Kim, Renee. Chinese Consumers' Brand Loyalty For Consumer Products: Importance Of Brand Personality As Major Antecedent Of Brand Loyalty. Asian Academy of Management (AAM), 2014.
MLA CitationB. Kim, Renee. Chinese Consumers' Brand Loyalty For Consumer Products: Importance Of Brand Personality As Major Antecedent Of Brand Loyalty. Asian Academy of Management (AAM), 2014.
Warning: These citations may not always be 100% accurate.