Kesan drama hibur-didik dan dokumentari dalam mempengaruhi niat untuk menderma organ: satu eksperimen berteraskan model Elaboration Likelihood

• Main Authors: Ghazali, Suraini, Mustafa, Hasrina, Omar, Bahiyah
• 格式: Article
• 語言: English
• 出版: Penerbit UKM 2014
• 主題: L Education (General); LB Theory and practice of education
• 在線閱讀: http://eprints.usm.my/35284/1/JKom_suriani.pdf; http://eprints.usm.my/35284/; http://ejournal.ukm.my/mjc/index

The study aimed to examine the differential effects of watching edutainment and documentary videos on the viewers’ intention to donate organ. This study used the Elaboration Likelihood Model developed by Petty and Cacioppo (1986) to investigate the process of persuasion in both edutainment and d...