Kesan drama hibur-didik dan dokumentari dalam mempengaruhi niat untuk menderma organ: satu eksperimen berteraskan model Elaboration Likelihood

• 主要な著者: Ghazali, Suraini, Mustafa, Hasrina, Omar, Bahiyah
• フォーマット: 論文
• 言語: English
• 出版事項: Penerbit UKM 2014
• 主題: L Education (General); LB Theory and practice of education
• オンライン･アクセス: http://eprints.usm.my/35284/1/JKom_suriani.pdf; http://eprints.usm.my/35284/; http://ejournal.ukm.my/mjc/index

The study aimed to examine the differential effects of watching edutainment and documentary videos on the viewers’ intention to donate organ. This study used the Elaboration Likelihood Model developed by Petty and Cacioppo (1986) to investigate the process of persuasion in both edutainment and d...