Relationship between features of spokes-character and brand trust of consumers

• 第一著者: Bidin, Hernani
• フォーマット: 学位論文
• 言語: English
• 出版事項: 2018
• 主題: Brand name products; Advertising characters; Consumers - Research
• オンライン･アクセス: http://psasir.upm.edu.my/id/eprint/83408/1/FBMK%202018%2098%20-%20ir.pdf; http://psasir.upm.edu.my/id/eprint/83408/

The trend of using spokes-character has developed in various promotional campaigns over the past century. As an animated being or animated object that is used to promote a product, service, or idea, spokes-character must be used consistently in conjunction with a product over time. Spokes–charact...