Intervening role of loyalty reward programs and E-word-of-mouth on smartphone brand loyalty in Malaysia

• 第一著者: Mohammadi, Alireza
• フォーマット: 学位論文
• 言語: English
• 出版事項: 2019
• 主題: Brand loyalty; Customer loyalty programs; Customer loyalty
• オンライン･アクセス: http://psasir.upm.edu.my/id/eprint/83258/1/FEP%202019%2036%20ir.pdf; http://psasir.upm.edu.my/id/eprint/83258/

In this research, brand loyalty is assessed under specific boundaries created by social media marketing factors and Electronic Word of Mouth (eWOM). The objective of the present research is to determine the significance of the relationship between social media marketing factors including social netw...