Phang, I. (2001). The celebrity endorser effects: An examination of source characteristics on brand image building for consumer goods products.
Chicago Style CitationPhang, Ing. The Celebrity Endorser Effects: An Examination of Source Characteristics On Brand Image Building for Consumer Goods Products. 2001.
MLA CitationPhang, Ing. The Celebrity Endorser Effects: An Examination of Source Characteristics On Brand Image Building for Consumer Goods Products. 2001.
Warning: These citations may not always be 100% accurate.