The differences of e-shopper typology in online buying satisfaction among UPM's students, Serdang

• 主要な著者: Osman, Syuhaily, Then, Sook Han, Jamaluddin, Askiah
• フォーマット: Conference or Workshop Item
• 言語: English
• 出版事項: Persatuan Ekonomi Pengguna dan Keluarga Malaysia (MACFEA) 2012
• オンライン･アクセス: http://psasir.upm.edu.my/id/eprint/76767/1/MACFEA16-14.pdf; http://psasir.upm.edu.my/id/eprint/76767/

The purpose of this study is to determine the differences of e-shopper typologies in online buying satisfaction among students in Universiti Putra Malaysia. A systematic random sampling procedure was used to select 150 respondents. A self-administered questionnaire was used as a tool for data collec...