Relationships of usage of facebook, awareness of facebook advertisements and contributing factors to consumers' purchasing behavior

• 第一著者: Sasitharan, Githa Devi
• フォーマット: 学位論文
• 言語: English
• 出版事項: 2015
• オンライン･アクセス: http://psasir.upm.edu.my/id/eprint/60378/1/FBMK%202015%2066IR.pdf; http://psasir.upm.edu.my/id/eprint/60378/

Advertising has been Facebook‟s main revenue stream since its origin and it was believed the year 2010 as the year companies opened up significant new revenue streams, in which one of those was the virtual currency. However on the other hand,scholars as well as practitioners are debating on the actu...