Influence of brand loyalty on consumer sportswear

• 主要な著者: Wong, Foong Yee, Sidek, Yahyah
• フォーマット: 論文
• 言語: English
• 出版事項: Faculty of Economics and Management, Universiti Putra Malaysia 2008
• オンライン･アクセス: http://psasir.upm.edu.my/id/eprint/39430/1/39430.pdf; http://psasir.upm.edu.my/id/eprint/39430/; http://econ.upm.edu.my/ijem/vol2_no2.htm

The purpose of this research is to investigate how the respondents are influenced by factors of brand loyalty towards sportswear brands. Previous research adopted seven factors to test in the Malaysian environment. The seven factors of brand loyalty are brand name, product quality, price, style, pro...