The influence of impulse purchase orientation, brand orientation, prior online purchase experience and online trust on online purchase intention among working adults in Kuala Lumpur, Malaysia

• Main Authors: Ilias, Hatta, A Rahman, Mohd. Khirzanbadzli, Wan Rashid, Wan Edura, Othman, Abdul Kadir, Saihaini, Shamsul Baharin, Sharkawi, Ismawati, Malini, Helma
• 格式: Article
• 出版: Human Resource Management Academic Research Society 2022
• 在线阅读: http://psasir.upm.edu.my/id/eprint/103604/; https://hrmars.com/index.php/IJARBSS/article/view/14877/The-Influence-of-Impulse-Purchase-Orientation-Brand-Orientation-Prior-Online-Purchase-Experience-and-Online-Trust-on-Online-Purchase-Intention-among-Working-Adults-in-Kuala-Lumpur-Malaysia

The new trend of purchasing has changed tremendously from traditional method to online. The paper highlights the issue of the important factors encouraging online shopping among office workers. Thus the objective of the study is to determine the factors that influence online purchase intention. The...