Branding co-creation with members of online brand communities
This article looks at the co-creation of value in the branding process with members of online communities. Three online communities in Iran are analyzed through 45 interviews with members along with three interviews with top managers of the three brands of these communities. A content analysis shows...
Saved in:
| Main Authors: | , , , , |
|---|---|
| 其他作者: | |
| 格式: | Article |
| 出版: |
Elsevier Inc.
2023
|
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|