Branding co-creation with members of online brand communities
This article looks at the co-creation of value in the branding process with members of online communities. Three online communities in Iran are analyzed through 45 interviews with members along with three interviews with top managers of the three brands of these communities. A content analysis shows...
محفوظ في:
| المؤلفون الرئيسيون: | , , , , |
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| مؤلفون آخرون: | |
| التنسيق: | مقال |
| منشور في: |
Elsevier Inc.
2023
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| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
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