Measuring continuance participation in online communities
Social commerce is an emerging digital trend that involves participation from online communities. Members of online communities have become influential in ensuring the prolonged usage of social commerce sites. Drawing on the theories of planned behavior and social support as well as satisfaction and...
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| 主要な著者: | , , , |
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| フォーマット: | 論文 |
| 出版事項: |
Asian Research Publishing Network
2023
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