Measuring continuance participation in online communities

• المؤلفون الرئيسيون: Shanmugam M., Jusoh Y.Y., Jabar M.A., Nor R.N.H.
• مؤلفون آخرون: 36195134500
• التنسيق: مقال
• منشور في: Asian Research Publishing Network 2023

Social commerce is an emerging digital trend that involves participation from online communities. Members of online communities have become influential in ensuring the prolonged usage of social commerce sites. Drawing on the theories of planned behavior and social support as well as satisfaction and...