A continuance model for optimized participation in virtual communities

• المؤلفون الرئيسيون: Shanmugam M., Jusoh Y.Y.
• مؤلفون آخرون: 36195134500
• التنسيق: فصل الكتاب
• منشور في: IGI Global 2023

The social commerce wave has opened up vast opportunities in emerging markets through virtual communities' participation. This chapter investigates the constructs and theories from the social psychology perspective looking into the intention and behaviour prospect by extending the Theory of Pla...