More guerrilla marketing research : asking the right people, the right questions, the right way, and effectively using the answers to make more money.

• 第一著者: Robert J. Kaden, Gerald Linda, Jay Conrad Levinson.
• フォーマット: 図書
• 言語: English
• 出版事項: Kogan Page 2020
• 主題: 1. Marketing research. 2. Small business—Management. 3. Success in business.
• オンライン･アクセス: http://dspace.uniten.edu.my/jspui/handle/123456789/17763

Guerrilla marketers are the ziggers, when the rest of us are zagging. They rewrite the rules, find the overlooked niches, overturn staid thinking and find ways of thriving when others do not. Many Guerrillas start as entrepreneurs, but many entrepreneurs have nary a clue about how to benefit fro...