Entrepreneurship, 10th ed.
Starting and operating a new business involves considerable risk and effort to overcome the inertia against creating something new. In creating and growing a new venture, the entrepreneur assumes the responsibility and risks for its development and survival and enjoys the corresponding rewards. T...
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格式: | 图书 |
语言: | English |
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McGraw-Hill Education
2020
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在线阅读: | http://dspace.uniten.edu.my/jspui/handle/123456789/17025 |
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总结: | Starting and operating a new business involves considerable risk and effort to overcome
the inertia against creating something new. In creating and growing a new venture, the
entrepreneur assumes the responsibility and risks for its development and survival and
enjoys the corresponding rewards. This risk is compounded for entrepreneurs who go
international
or who are in fact born global. The fact that consumers, businesspeople, and
government officials from every part of the world are interested in entrepreneurship is
evident
from the increasing research on the subject, the large number of courses and
seminars
on the topic, the more than two million new enterprises started each year (despite
a 70% failure rate), the significant coverage and focus by the media, and the realization
that this is an important aspect of the economics of the developed, developing, and even
controlled economies.
Who is the focus of all this attention? Who is willing to accept all the risks and put forth
the effort necessary to create a new venture? It may be a man or a woman, someone from
an upper-class or lower-class background, a technologist or someone lacking technological
sophistication, a college graduate, or a high school dropout. The person may be an investor,
manager, nurse, salesperson, engineer, student, teacher, homemaker, or retiree. It is always
someone able to juggle work, family, and civic responsibilities while meeting payroll.
To provide an understanding of this person and the process of creating and growing a
new venture on an international basis, this 9th edition of Entrepreneurship is divided into
five major sections.
Part 1—The Entrepreneurial Perspective introduces the entrepreneur and the
entrepreneurial
process from both a historical and research perspective. The role and nature
of entrepreneurship as a mechanism for creating new ventures and affecting economic
development
are presented, along with career aspects and the future direction of entrepreneurship.
The characteristics and background of entrepreneurs are discussed, as well as
some methods for individual self-assessment. Following the presentation on corporate
entrepreneurship,
this part concludes with a discussion on strategies for generating and
exploiting new entries.
Part 2—From Idea to the Opportunity focuses on the aspects of creativity and innovation
and all the elements in the entrepreneurial process that are a part of creating the new
venture. Focus is on the various sources of ideas as well as trends occurring through this
decade. Specific attention is also paid to various creative problem-solving technologies,
identifying domestic and international opportunities, as well as other legal concerns in
forming and launching the venture.
Part 3—From the Opportunity to the Business Plan focuses on the all-important
business plan. First, the overall business plan and its various aspects are presented. Then, a
chapter is devoted to each of the major components of the business plan: the marketing
plan, the financial plan, and the organizational plan.
Part 4—From the Business Plan to Funding the Venture focuses on the most difficult
aspects of creating and establishing a new venture—raising capital. First, the aspects
of debt versus equity and internal versus external funding are discussed. After a discussion
of the alternative sources of capital (self, family and friends, suppliers and trade credit, government grants and programs, private placements, and commercial banks), specific
attention
is given to three financing mechanisms: informal risk capital, venture capital, and
going public.
Part 5—From Funding the Venture to Launching, Growing, and Ending the New
Venture presents material related to establishing, developing, and ending the venture.
Particular
attention is paid to developing the entrepreneurial strategy, establishing strategies
for growth, managing the new venture during growth, early operations, expansion, and
accessing external resources for growth. Managerial skills that are important to the successful
performance and growth of the new venture are included in this part, which also
addresses methods for ending the venture. Specific topics examined include mergers and
acquisitions, franchising, joint ventures, and human and financial resources needed for
growth. |
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