Emotional Quotient: Comparing Multi Level Marketing And Non-Multi Level Marketing Print Advertisements

• Main Authors: Ernest Cyril, de Run, Afzazuliana, Abd. Jalil
• 格式: E-Article
• 语言: English
• 出版: Universiti Malaysia Sarawak, (UNIMAS) 2003
• 主题: HB Economic Theory
• 在线阅读: http://ir.unimas.my/id/eprint/9768/1/EMOTIONAL%20QUOTIENT.pdf; http://ir.unimas.my/id/eprint/9768/

The topic of emotion in consumer behaviour is as complex and intriguing as the issue of how emotion can be used in advertising. Emotion has been shown to play an important role in advertising and marketing (Edell and Burke, 1987). Emotion towards advertisements creates a possibility for affective co...