Determining Attitudinal Beliefs about Controversial Advertising

• Main Authors: Ernest Cyril, de Run, Hiram, Ting
• 格式: E-Article
• 語言: English
• 出版: Universiti Malaysia Sarawak, (UNIMAS) 2014
• 主題: HM Sociology
• 在線閱讀: http://ir.unimas.my/id/eprint/8620/1/Determining%20Attitudinal%20Beliefs%20about%20Controversial%20Advertising%20%28abstract%29.pdf; http://ir.unimas.my/id/eprint/8620/; http://www.researchgate.net/publication/273694572_Determining_Attitudinal_Beliefs_about_Controversial_Advertising

This study aims to determine the beliefs about advertising of two controversial products, namely political parties and sexual diseases prevention. The theory of reasoned action was utilized as underlying premise to elicit beliefs about controversial advertising in order to understand the formatio...