Factors Affecting Brand Relationship Quality of Halal Food and The Mediating Role of Halal Literacy
Purpose: Brand relationship is anemerging phenomenon and companies are giving it a lot of importance. Islamic marketing is gaining grounds everywhere in the world and capturing a lot of attention in the countries where Muslims are in majority and even in minority. Present research aims to evaluate f...
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格式: | Article |
语言: | English |
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Human Resource Management Academic Research Society
2021
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在线阅读: | http://ir.unimas.my/id/eprint/34224/1/Hashim.pdf http://ir.unimas.my/id/eprint/34224/ https://hrmars.com/papers/detail/IJARBSS/8576/Factors-Affecting-Brand-Relationship-Quality-of-Halal-Food-and-The-Mediating-Role-of-Halal-Literacy |
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