Role models influence on young adults purchase intentions and behaviors

• 主要作者: Chung, Yen Nee.
• 格式: Final Year Project Report
• 語言: English
• 出版: Universiti Malaysia Sarawak, (UNIMAS) 2006
• 主題: HC Economic History and Conditions
• 在線閱讀: http://ir.unimas.my/id/eprint/17149/4/Chung%20Yen%20Nee%20ft.pdf; http://ir.unimas.my/id/eprint/17149/

This study replicates portions of Martin & Bush (2000) in a Malaysian consumers' context. intended to determine role models influence 011 young adults purchase intentions and behavior. Moreover. it intends to examine whether parents (direct) Dr celebrities (vicarious) role models are more i...