Role models influence on young adults purchase intentions and behaviors

• المؤلف الرئيسي: Chung, Yen Nee.
• التنسيق: Final Year Project Report
• اللغة: English
• منشور في: Universiti Malaysia Sarawak, (UNIMAS) 2006
• الموضوعات: HC Economic History and Conditions
• الوصول للمادة أونلاين: http://ir.unimas.my/id/eprint/17149/4/Chung%20Yen%20Nee%20ft.pdf; http://ir.unimas.my/id/eprint/17149/

This study replicates portions of Martin & Bush (2000) in a Malaysian consumers' context. intended to determine role models influence 011 young adults purchase intentions and behavior. Moreover. it intends to examine whether parents (direct) Dr celebrities (vicarious) role models are more i...