Revisiting attitude towards advertising, its antecedent and outcome: A two-stage approach using PLS-SEM
Attitude towards advertising, its antecedent and outcome are welldocumented in advertising literature. Moreover, the theory of reasoned action is often used to support the relationships between belief, attitude and intention towards advertising, especially in the western context. However, little is...
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| 主要な著者: | , , , , |
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| フォーマット: | 論文 |
| 言語: | English |
| 出版事項: |
Universita Putra Malaysia
2015
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| 主題: | |
| オンライン･アクセス: | http://ir.unimas.my/id/eprint/15218/2/Revisiting%20Attitude%20-%20Copy.pdf http://ir.unimas.my/id/eprint/15218/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-84961621929&partnerID=40&md5=1860966750d470acf5bd1aedd930036c |
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